Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Hooked: How to Build Habit-Forming Products by Nir Eyal. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes.

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Hooked by Nir Eyal | : Books

Read Hooked or the company that replaces you will. Set up a giveaway. Read reviews that mention must read habit forming nir eyal hook model highly recommend end of each chapter great book highly recommended easy to read well written user engagement best books case studies variable reward triggers and action coming back case study read this book human behavior reward and investment.

If you’ve got a brilliant idea test it on yourself before taking it out on others. View all 20 comments. Thanks for telling us about the problem.

I’m constantly seeking to follow the works and words of those who are solving real problems in the world. I’ve been an avid read of Nir Eyal’s blog nirandfar. Books like this are worth their value because they give you a new lens to see the world.


Further, it is internal triggers that are the basis of true habit formation on a biological level. Kindle Cloud Reader Read instantly in your browser. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. Little personal opinion, a lot of useful info.

I highly recommend reading the book with a specific product in mind that you would like to apply the lessons of Hooked to. The basic idea behind Hooked is the Hook Model. The second group has the same setup, but is given a variable reward every time; sometimes there is more food and sometimes there is less.

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Refresh and try again. Is this feature helpful? I wanted to learn how hooied to get hooked but this book explains how companies do spend millions to hook you.

I’ve known that variability – or serendipitousness as I like to think of it – is a very important driver of nr engaging product. It lays out the “Hook Model”, a basic framework of the 4 key stages of each loop: What is she going to do next?

I admire Atul wrote: Thus, your product not only has to make it easy to scratch that itch Recommended to Brian by: Jan 04, Ted rated it did not like it. The book describes the following factors that should be taken into account: ComiXology Thousands of Digital Comics. Nir Eyal is one of them.

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They made the action of writing significantly easier by reducing the steps necessary to resolve the trigger. Don’t Make Me Think, Revisited: Is there a pattern underlying how technologies hook us? Finally, the user needs to put something back in to increase the chance of repeating the loop. Below I’ve provided an outline of my notes on the book so that those of us less inclined to read this can still learn the basics. I do still recommend reading the book for the useful examples and exercises at the end of the chapters which you most definitely should do.

: Hooked: How to Build Habit-Forming Products eBook: Nir Eyal: Kindle Store

I’d recommend this book for anyone that’s interested in learning how hookfd mechanisms can be used to form habits, and therefore keep people “hooked” on their products. Thanks Ted for your comments and Huff post. By making an investment, users will yet another reason to come back to your product, instead of someone else’s.