One of the most famous Life Training quotations of all time is by Edmund Burk. He said ‘The only thing necessary for the triumph of evil is that good men do nothing.” Gen. George S. Patton said “Don’t fall victim to what I call the ‘ready-aim-aim-aim-aim syndrome.’ You must be willing to fire. He was talking about action! That’s what separates winners from whiners.
Sometimes we shoot on Betacam-SP, a high-resolution broadcast standard. Most often these days, however, video camcorders are recorded in digital format, so the information can be easily transferred to editing computers.
Who’s managing your image and your promotions? Are you with an agency? One that has a PR, media buying and branding design facilities? No? I’m apalled! Seriously though most companies can’t afford to go with an agency and pay $12,000 – $19,000 for a 6 page website (real quote, I rang up).
Think about a project that would absolutely knock it out of the park for you (and your client) and send a brief email that pitches it in a paragraph or less. Then ask if they’d like to meet to explore it further. I just did this about a week ago and already have things moving into place that can result in hundreds of thousands of dollars in new revenue if it works out.
If you want to really branch out, why not try a crane? Scan across crowds with magnificent, sweeping shots. There’s nothing like a crane for showing a bit of filmmaking flair!
Do not forget about the situational constraints. A explainer video company that gives you a lot of time in the proposal stage might be desperate for work, but then again they might also have ample staff. Anyways its you who has to decide which way to go. If companies welcome you with cocktails or mocktails then it might be red signal for you.
A corporate video is something that comes into an audio video form just like DVD. You use this video to market about your company or to give a corporate lesson to the employees. It can be a great way to expand your business, products and services.
Obviously, you can’t run a video production company without upgrading your equipment and software when absolutely necessary. I just hope that this article has given you a reason to only upgrade when you are 100% sure you can no longer squeeze a reasonable profit margin out of the gear you have now. Training yourself to hold off on spending large sums of money for as long as possible will help to increase the financial strength of your video business as well as improve your skills as an entrepreneur. Both of which will accelerate your success!